Privacy policy
Last Updated: July 8, 2025
Institut VERUM Inc. operates this online store and website, including all related information, content, features, tools, products, and services to provide you, as a customer, with a personalized shopping experience (the “Services”). Institut VERUM Inc. is a store powered by Shopify, which enables us to deliver the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you access or use the Services, make a purchase or any other transaction, or communicate with us through any other means. In case of any conflict between our Terms of Service and this Privacy Policy, the Privacy Policy will prevail regarding the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read and understood the terms relating to the collection, use, and disclosure of your information described in this Privacy Policy.
• Contact details: name, billing/shipping address, phone number, email address.
• Financial information: credit/debit card numbers, payment details, banking info, transaction history.
• Account information: username, password, security questions, preferences, and settings.
• Transaction information: items viewed, added to cart, purchased, returned, exchanged, or canceled.
• Communications: messages and interactions with customer service.
• Device information: browser, device, network data, IP address, unique identifiers.
• Usage information: your interaction with the Services, such as how and when you access or use them.
• Directly from you: when you create an account, access or use our Services, or communicate with us.
• Automatically through the Services: via cookies, tracking technologies, and from your device.
• Service providers: acting on our behalf for functions like payment processing or analytics.
• Partners or third parties: when authorized or required to do so.
• Provide, customize, and improve the Services: fulfilling your purchases, processing transactions, remembering preferences, managing your account, facilitating returns, recommending products.
• Marketing and advertising: sending promotional emails, SMS, postal mail, or online ads based on your activity.
• Security and fraud prevention: account authentication, fraud detection, secure transactions.
• Customer service: responding to inquiries and maintaining our business relationship.
• Legal compliance: responding to legal obligations, law enforcement requests, or litigation.
• Shopify and service providers: payment processors, analytics, cloud storage, and shipping partners.
• Business and marketing partners: to provide you with marketing content and promotions.
• At your direction or consent: including shipping services or social widgets.
• Affiliates or subsidiaries: within our corporate group.
• For legal or business reasons: mergers, bankruptcy, subpoenas, legal defense.
📧 Email: info@verum.ca
📞 Phone: +1 (514) 237-0360
Institut VERUM Inc. is the data controller under applicable privacy laws.
Institut VERUM Inc. operates this online store and website, including all related information, content, features, tools, products, and services to provide you, as a customer, with a personalized shopping experience (the “Services”). Institut VERUM Inc. is a store powered by Shopify, which enables us to deliver the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you access or use the Services, make a purchase or any other transaction, or communicate with us through any other means. In case of any conflict between our Terms of Service and this Privacy Policy, the Privacy Policy will prevail regarding the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read and understood the terms relating to the collection, use, and disclosure of your information described in this Privacy Policy.
Personal Information We Collect or Process
“Personal information” means information that identifies you or can reasonably be linked to you or another person. It does not include data that is anonymized or de-identified such that it no longer identifies you. We may collect or process the following categories of personal information, including inferences made from them:• Contact details: name, billing/shipping address, phone number, email address.
• Financial information: credit/debit card numbers, payment details, banking info, transaction history.
• Account information: username, password, security questions, preferences, and settings.
• Transaction information: items viewed, added to cart, purchased, returned, exchanged, or canceled.
• Communications: messages and interactions with customer service.
• Device information: browser, device, network data, IP address, unique identifiers.
• Usage information: your interaction with the Services, such as how and when you access or use them.
Sources of Personal Information
We collect personal information from:• Directly from you: when you create an account, access or use our Services, or communicate with us.
• Automatically through the Services: via cookies, tracking technologies, and from your device.
• Service providers: acting on our behalf for functions like payment processing or analytics.
• Partners or third parties: when authorized or required to do so.
How We Use Your Personal Information
Depending on how you interact with us, we may use your personal information to:• Provide, customize, and improve the Services: fulfilling your purchases, processing transactions, remembering preferences, managing your account, facilitating returns, recommending products.
• Marketing and advertising: sending promotional emails, SMS, postal mail, or online ads based on your activity.
• Security and fraud prevention: account authentication, fraud detection, secure transactions.
• Customer service: responding to inquiries and maintaining our business relationship.
• Legal compliance: responding to legal obligations, law enforcement requests, or litigation.
Disclosure of Personal Information
We may share your personal information with:• Shopify and service providers: payment processors, analytics, cloud storage, and shipping partners.
• Business and marketing partners: to provide you with marketing content and promotions.
• At your direction or consent: including shipping services or social widgets.
• Affiliates or subsidiaries: within our corporate group.
• For legal or business reasons: mergers, bankruptcy, subpoenas, legal defense.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information to provide and improve the Services. Data you provide may be transmitted to Shopify and third parties located outside your country. See Shopify’s Privacy Policy and consumer privacy portal for more info.Third-Party Websites and Links
Our Services may include links to third-party websites or platforms. We are not responsible for the content, privacy, or security practices of these sites. Information you share on public or semi-public spaces may be visible and used by others.Children’s Data
Our Services are not intended for children. We do not knowingly collect data from children under the age of majority. Parents or guardians may contact us to delete such data if submitted.Security and Data Retention
We implement security measures but cannot guarantee perfect security. Avoid transmitting sensitive data through unsecure channels. Data is retained as needed to manage your account, comply with legal obligations, and resolve disputes.Your Rights and Choices
Depending on your location, you may have rights including:
• Access: to the personal information we hold.
• Deletion: of your personal information.
• Correction: of inaccurate information.
• Portability: to request your data and transfer it.
• Opt-out: of data sale/sharing or targeted advertising.
• Communications preferences: unsubscribe from promotional messages at any time.
• Withdraw consent: where consent is the legal basis.
These rights may not apply in all circumstances and may require identity verification. Residents of the UK and EEA may have additional rights, including objection to processing and complaint procedures.
International Transfers
Your data may be transferred, stored, and processed outside your country. For transfers outside the EEA or UK, we rely on recognized safeguards such as the EU Standard Contractual Clauses.Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in practices or for legal reasons. Updates will be posted with a new “Last Updated” date.Contact
For questions or to exercise your rights:📧 Email: info@verum.ca
📞 Phone: +1 (514) 237-0360
Institut VERUM Inc. is the data controller under applicable privacy laws.